Assam ranks in Top 10 Direct selling markets in India under the North East Direct Selling Expo.

The North East Direct Selling Expo anchored by the Indian Direct Selling Association (IDSA) brought together an array of Direct Selling Industry Leaders, Market Experts and Direct Sellers from the Northeast market and Assam's Policy Establishment, stated a release issued by the IDSA.

As per the survey commissioned by the IDSA, Assam alone accounted for Rs 771.6 crore which translates to 47.59 per cent of the total revenue of the Northeast India market, or 4.59 per cent of gross national direct selling revenue, placing Assam at Number 9 in the pecking order, IDSA stated.

Assam is placed at number nine in the pecking order in the country, accounting for 4.59 per cent of gross national direct selling revenue.

The release further said the direct selling industry in Assam has contributed in excess of Rs 100 crore in taxes to the state exchequer. This industry provides livelihoods to 2,00,000 people in Assam, and another 1,60,000 direct sellers in the remaining states of NE, it added.

“The reason for the growth was that a lot of people lost their jobs due to COVID-19, and turned to direct selling as an option to supplement their income. The work-from-home concept also paved the way for flexible working hours. Then again, only essential services were allowed to function during the lockdown and direct selling companies that had a portfolio under the essential category of the government were functioning,” IDSA secretary, Aprajita Sarcar said.