Doordarshan changes logo color after 60 years

Doordarshan's journey, starting as an experimental service in 1959 under Prasar Bharati, evolved into a significant national broadcaster by 1975, captivating audiences across India. The original logo, designed by Devashis Bhattacharyya in the early 1970s, symbolized the broadcaster's vision with the motto "Satyam Shivam Sundaram," blending traditional and modern aesthetic values. Despite enduring changes over the years to accommodate new channels, the iconic emblem retained its essence while adapting to evolving contexts.

However, there's a growing sentiment that the Doordarshan logo needs a refresh to resonate with younger audiences and reflect a more contemporary India. The recent shift to a saffron-themed logo signifies a broader strategy to update the brand's image, aiming to connect better with current and future viewers while preserving its core identity. Public figures like Ayushmann Khurrana have expressed a desire to preserve the nostalgic value of the old logo, reflecting the deep sentimental attachment and historical significance associated with it.

As Doordarshan navigates this transformation, the challenge lies in maintaining its rich heritage while embracing changes that meet the demands of a dynamic media landscape. The new logo represents a balance between traditional values and modern aesthetics, inviting everyone to be part of this journey and ensuring that Doordarshan remains relevant and cherished in the hearts of Indians everywhere.