Ever thought Shahrukh Khan could endorse your neighbourhood store? Know the reason behind Shahrukh Khan promoting local business.
As Diwali is round the corner, Chocolate maker Cadbury, has launched its latest ad with Bollywood star Shahrukh Khan. The ad stars Khan as the brand ambassador of hundreds of local businesses that have been adversely affected due to the COVID-19 pandemic.
One can always trust Cadbury to roll out memorable and heart-touching ads. And with the festive season due, Cadbury has stolen our hearts once again with another masterpiece.
Featuring brand ambassador Shah Rukh Khan, the ad has all the right elements needed to make everyone’s Diwali brighter and special. The ad titled “Not Just A Cadbury Ad” has the Badshah of Bollywood speaking for every small business in the country. He urges the viewers to buy all their Diwali-related products like clothes, footwear and even sweets locally from their nearby small business stores. This is done to promote small-scale businesses, which have been badly affected by the pandemic and subsequent lockdown, which went on and off for almost two years now.
At a time when Aryan Khan’s controversy was sailing shahrukh khan's fame, Cadbury celebrations used the actor’s stardom and made him the brand ambassador not only for themselves but also local businesses. This campaign has impressed many netizens, who are happy to see their King Khan back once again.
The campaign will not only promote these 2000+ stores but also provide access to consumers and shopkeepers alike to make an ad for their favorite local store on notjustacadburyad.com, said the brand. The campaign will also be promoted through hyperlocal outdoor ads in different localities with a ticker that displays the names from a specific area.
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