Netflix gets massive price cuts across the board in India
Netflix announces price cut. New subscription plans in India include Mobile at Rs. 149, Basic at Rs. 199, Standard at Rs. 499, and Premium at Rs. 649.
Video-streaming giant Netflix on Tuesday announced a huge price cut in its monthly subscription rates to deepen penetration in the Indian market. The OTT giant has lowered its price by 25-60 % in order to compete with other OTT such as Amazon Prime, Disney Plus Hotstar, ZEE 5 and many others.
Users will now pay Rs 149 a month from Rs 199 earlier for Netflix's Mobile and Rs 199 instead of Rs 499 for its basic plan for the same period. The standard plan will be charged at Rs 499 per month.
The most expensive Netflix plan, which is the premium plan, will now cost Rs 649 per month. This plan used to cost Rs 799 per month earlier.
"If you are already a Netflix member on our Mobile, Basic or Standard plan, we will upgrade you to the plan that is one tier higher than your current plan, at the same monthly price that you pay for Netflix today. Next time you're on Netflix, you will receive a notification on your device, where you can choose 'Confirm Upgrade' to use the plan or choose any other plan you wish," the company said in a statement.
The Netflix mobile plan supports either a mobile or tablet, with 480p resolution. The standard plan comes with support for two devices at the same time. It has a 1080p resolution. The account can be accessed on mobile, TV, computers, and tablets.
The most premium Netflix plan comes with 4K resolution, and the ability to access the app from four devices at the same time.
What's Your Reaction?
